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	<title>Rest of World - E-commerce</title>
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	<link>https://restofworld.org</link>
	<description>Reporting Global Tech Stories</description>
	<lastBuildDate>Fri, 01 May 2026 10:01:16 +0000</lastBuildDate>
	<copyright>Copyright 2026 Rest of World</copyright>
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		<title>Coupang probe tests the U.S.’s willingness to protect its tech giants abroad</title>
		<link>https://restofworld.org/2026/coupang-data-breach-us-congress-south-korea/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Thu, 30 Apr 2026 08:00:00 +0000</pubDate>
		<dc:creator>Ananya Bhattacharya</dc:creator>
		<guid>https://restofworld.org/2026/coupang-data-breach-us-congress-south-korea/</guid>
		<description><![CDATA[A massive data breach at South Korea’s biggest online retailer, which is registered and listed in the U.S., has both countries claiming the right to act.]]></description>
		<content:encoded><![CDATA[South Korea wants to punish its biggest online retailer for a massive data leak. The U.S. is stepping in to shield Coupang, because even though it operates almost entirely in...]]></content:encoded>
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	<media:credit> Jung Yeon-je/AFP/Getty Images</media:credit>
	<media:description>A general view shows the logo of South Korean online delivery service Coupang, at a building housing the headquarters of Coupang in Seoul on December 9, 2025. South Korean police raided the Seoul headquarters of e-commerce giant Coupang on December 9, over a recent data leak believed to have affected almost two-thirds of the country's population. (Photo by Jung Yeon-je / AFP via Getty Images)</media:description>
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		<title>Amazon is betting on speed in a market that may not need it</title>
		<link>https://restofworld.org/2026/amazon-ultrafast-delivery-us-india-china/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Fri, 03 Apr 2026 10:00:00 +0000</pubDate>
		<dc:creator>Ananya Bhattacharya</dc:creator>
		<guid>https://restofworld.org/2026/amazon-ultrafast-delivery-us-india-china/</guid>
		<description><![CDATA[Quick commerce promises instant convenience, but it’s driven more by deep discounts and habit-building than real need.]]></description>
		<content:encoded><![CDATA[Amazon has placed its bet on a service that has struggled to thrive in the West. On March 17, the company started testing a 30-minute delivery service in select locations...]]></content:encoded>
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	<media:credit>Rest of World/iStock</media:credit>
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		<title>Temu’s global rise runs into a regulatory wall</title>
		<link>https://restofworld.org/2026/temus-raids-fines/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Tue, 03 Feb 2026 08:00:00 +0000</pubDate>
		<dc:creator>Damilare Dosunmu</dc:creator>
		<guid>https://restofworld.org/2026/temus-raids-fines/</guid>
		<description><![CDATA[Raids, fines, and consumer backlash are challenging the ultracheap model that powered China’s fastest-growing e-commerce export.]]></description>
		<content:encoded><![CDATA[China’s ultracheap e-commerce app, Temu, took the world by storm, topping download charts in 2023 and 2024. Now, the very tactics that fueled its rise are becoming its biggest problem....]]></content:encoded>
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	<media:credit>Munira Mutaher/Rest of World</media:credit>
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		<title>TikTok Shop battles Shein and Temu in Latin America’s e-commerce race</title>
		<link>https://restofworld.org/2025/tiktok-shop-latin-america-shein-temu/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Mon, 23 Jun 2025 10:00:00 +0000</pubDate>
		<dc:creator>Melissa Amezcua</dc:creator>
		<guid>https://restofworld.org/2025/tiktok-shop-latin-america-shein-temu/</guid>
		<description><![CDATA[The platform recently launched in Mexico and Brazil, where its fast fashion Chinese  rivals already have a stronghold.]]></description>
		<content:encoded><![CDATA[Yareth Zuñiga’s boutique in Ciudad Victoria, in northern Mexico, is usually filled with items from Chinese e-commerce sites Shein and Alibaba. In recent months, her stock has dwindled as new...]]></content:encoded>
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	<media:credit>James Steinberg for Rest of World</media:credit>
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		<title>The $10 billion delivery empire built on Shein and TikTok orders</title>
		<link>https://restofworld.org/2025/j-t-express-logistics-southeast-asia-amazon-gap/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Fri, 20 Jun 2025 10:00:00 +0000</pubDate>
		<dc:creator>Lam Le</dc:creator>
		<guid>https://restofworld.org/2025/j-t-express-logistics-southeast-asia-amazon-gap/</guid>
		<description><![CDATA[A Chinese courier company is out-delivering Amazon — and everyone else — across Southeast Asia.]]></description>
		<content:encoded><![CDATA[A courier firm that conquered Southeast Asia’s logistics industry and scaled globally riding the Chinese e-commerce wave is now grappling with new pressures. Broken roads, chaotic traffic, nameless alleys, and...]]></content:encoded>
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	<media:credit> Fang Dongxu/VCG/Getty Images</media:credit>
	<media:description>NANJING, CHINA - OCTOBER 26: Employees sort express parcels at automated sorting lines in a distribution center of J&amp;amp;T Express ahead of China's Double 11 Shopping Festival on October 26, 2024 in Nanjing, Jiangsu Province of China. (Photo by Fang Dongxu/VCG via Getty Images)</media:description>
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		<title>Tech giants in the Gulf are building super-apps to dominate digital life</title>
		<link>https://restofworld.org/2025/middle-east-super-apps/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Thu, 05 Jun 2025 10:00:36 +0000</pubDate>
		<dc:creator>Divsha Bhat</dc:creator>
		<guid>https://restofworld.org/2025/middle-east-super-apps/</guid>
		<description><![CDATA[From Dubai to Riyadh, apps are consolidating ride-hailing, payments, and delivery into single platforms.]]></description>
		<content:encoded><![CDATA[The race for super-apps is intensifying in the Middle East. Unlike Western markets, where Google, Apple, and Meta maintain separate app ecosystems with strict integration limits, in countries like the...]]></content:encoded>
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	<media:credit>Rest of World/Emojipedia</media:credit>
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		<title>India&#8217;s richest man can&#8217;t crack e-commerce, even with Shein</title>
		<link>https://restofworld.org/2025/shein-india-reliance-amazon-flipkart/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Fri, 23 May 2025 10:00:00 +0000</pubDate>
		<dc:creator>Kunal Purohit and Ananya Bhattacharya</dc:creator>
		<guid>https://restofworld.org/2025/shein-india-reliance-amazon-flipkart/</guid>
		<description><![CDATA[Early data shows the partnership is off to a slow start, as Reliance’s retail machine struggles to cement its place in a market dominated by Amazon and Walmart.]]></description>
		<content:encoded><![CDATA[Online retail continues to elude India’s richest man. The Shein India app, launched by Mukesh Ambani’s Reliance Retail in partnership with the Chinese fast-fashion giant, has struggled to gain traction...]]></content:encoded>
		<media:content medium="image" url="https://restofworld.org/wp-content/uploads/2025/04/2025-A0123-Kim-768x432.jpg" width="768" height="432" />
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	<media:credit>Minet Kim for Rest of World</media:credit>
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		<title>How do you compete with Chinese e-commerce giants? A Vietnamese company is deploying housewives</title>
		<link>https://restofworld.org/2025/sendo-farm-ecommerce-vietnam/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Fri, 09 May 2025 10:00:00 +0000</pubDate>
		<dc:creator>Lam Le</dc:creator>
		<guid>https://restofworld.org/2025/sendo-farm-ecommerce-vietnam/</guid>
		<description><![CDATA[Sendo, once poised to become Vietnam’s leading e-commerce company, is reinventing itself to survive against TikTok Shop and Shopee.]]></description>
		<content:encoded><![CDATA[Vietnam’s e-commerce platform Sendo, once seen as a homegrown rival to deep-pocketed foreign competitors, shut down its core marketplace on April 15. While Sendo’s closure stemmed from the dominance of...]]></content:encoded>
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	<media:credit>Photography by Linh Pham for Rest of World</media:credit>
	<media:description>Nguyen Lan Huong, 30, receives groceries from a Sendo Farm motorbike delivery rider on May 3, 2025, in Hanoi, Vietnam. (Linh Pham for Rest of World)</media:description>
		</item>
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		<title>Chinese sellers and U.S. buyers prepare for the end of ultracheap shopping</title>
		<link>https://restofworld.org/2025/temu-shein-stock-up-haul-tariffs/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Wed, 23 Apr 2025 10:00:00 +0000</pubDate>
		<dc:creator>Viola Zhou</dc:creator>
		<guid>https://restofworld.org/2025/temu-shein-stock-up-haul-tariffs/</guid>
		<description><![CDATA[Temu and Shein are set to raise prices ahead of the de minimis loophole’s closure.
]]></description>
		<content:encoded><![CDATA[Phillip Dampier, in Rochester, New York, spends up to eight hours a day on Chinese shopping sites, and has already shelled out about $3,500 on electronics and home goods. He...]]></content:encoded>
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	<media:credit>Cooper Neill/The New York Times/Redux</media:credit>
	<media:description>FILE -- A shopper at a Shein pop-up store at The Shops at Willow Bend in Plano, Texas, Aug. 26, 2022. Two bipartisan bills were introduced in Congress this week seeking to change a nearly 100-year-old trade law that allows imported packages that fall under a certain price threshold to receive less oversight while moving through the United States customs process. Shein is one of the companies the bills would affect. (Cooper Neill/The New York Times)</media:description>
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		<title>Screaming customers, unpaid workers: Inside the chaotic demise of Indian online delivery pioneer Dunzo</title>
		<link>https://restofworld.org/2025/dunzo-shutdown-india-quick-commerce/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Thu, 20 Mar 2025 10:00:00 +0000</pubDate>
		<dc:creator>Ananya Bhattacharya</dc:creator>
		<guid>https://restofworld.org/2025/dunzo-shutdown-india-quick-commerce/</guid>
		<description><![CDATA[Dunzo was a trailblazer in India’s online delivery sector, but things went awry when it shifted from its core strength.]]></description>
		<content:encoded><![CDATA[India’s booming quick-commerce sector saw a major casualty earlier this year. Dunzo, the first Indian startup to receive a direct investment from Google in 2017, shut down in January, leaving...]]></content:encoded>
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	<media:credit>Ruwangi Amarasinghe for Rest of World</media:credit>
		</item>
	<item>
		<title>Mexico’s new tariffs hit Shein — and millions of local resellers</title>
		<link>https://restofworld.org/2025/mexico-new-import-tax-shein-temu-resellers/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Mon, 03 Mar 2025 11:00:00 +0000</pubDate>
		<dc:creator>Melissa Amezcua</dc:creator>
		<guid>https://restofworld.org/2025/mexico-new-import-tax-shein-temu-resellers/</guid>
		<description><![CDATA[The government hopes the 19% tax will push Asian e-commerce giants to grow their operations in Mexico, and make up for 79,000 textile jobs lost to fast fashion.]]></description>
		<content:encoded><![CDATA[For years, Lucía’s biggest worry as a reseller of items sold on e-commerce platform Shein was keeping a stock of unsold clothes at her home in Mexico City. Now, her...]]></content:encoded>
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	<media:credit>Photography by Sara Escobar for Rest of World</media:credit>
	<media:description>A Shein re-seller in her living room, which she uses as a working place for unpacking products. </media:description>
		</item>
	<item>
		<title>Chinese Temu sellers use fake U.S. postage labels to boost their profits</title>
		<link>https://restofworld.org/2025/temu-sellers-fake-usps-labels-shipping-costs/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds</link>
		<pubDate>Tue, 11 Feb 2025 11:00:00 +0000</pubDate>
		<dc:creator>Viola Zhou</dc:creator>
		<guid>https://restofworld.org/2025/temu-sellers-fake-usps-labels-shipping-costs/</guid>
		<description><![CDATA[Some vendors have figured out how to maintain ultralow prices: Trick the U.S. postal service into delivering products for free.]]></description>
		<content:encoded><![CDATA[Some Chinese Temu merchants are padding their profits by using counterfeit postage labels to trick the U.S. Postal Service into delivering packages for free. Posts on Chinese social media openly...]]></content:encoded>
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	<media:credit>iStock/Rest of World</media:credit>
	<media:description>&quot;High postage costs eat into the razor thin margins of small e-commerce shippers.</media:description>
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