Shopee

Singapore-based Shopee, a subsidiary of Sea Ltd., is a major e-commerce platform that operates across Southeast Asia.

A robotic figure with a humanoid appearance is raking a surface covered in binary code (0s and 1s) against a red backdrop, with a blue water edge visible in one corner.

Innovation 21 August 2025

AI giants race to scoop up elusive real-world data

OpenAI, Google, and Perplexity create partnerships and free offers for a steady stream of consumer data that can't be scraped from the internet.

By Itika Sharma Punit

Workers in red vests sorting packages on conveyor belts in a large warehouse, with parcels and bags on the conveyor and the floor.

China Outside China 20 June 2025

The $10 billion delivery empire built on Shein and TikTok orders

A Chinese courier company is out-delivering Amazon — and everyone else — across Southeast Asia.

Innovation 9 May 2025

How do you compete with Chinese e-commerce giants? A Vietnamese company is deploying housewives

Sendo, once poised to become Vietnam’s leading e-commerce company, is reinventing itself to survive against TikTok Shop and Shopee.

Tech Giants 6 January 2025

YouTube Shopping wants to unseat TikTok Shop in Southeast Asia

The platform is partnering with Shopee to target the region’s growing shoppertainment spending.

By Michelle Anindya and Lam Le

A ShopeeFood and Grab delivery bike are parked next to each other.

Regional Champions 28 March 2024

ShopeeFood drops noncompete clause after Rest of World reporting

Drivers for the Vietnam delivery company had used workarounds but feared detection. After Rest of World’s reporting, the clause was dropped.

Boys wearing face masks fly kites over the city in Sao Paulo, Brazil.

Creator Economy 28 March 2024

Brazil banned these killer kites. Influencers are keeping the black market alive

By advertising on Instagram and TikTok, and selling through marketplaces, vendors are finding their way around the ban.

By Matheus Andrade and Daniela Dib

Shopee Food delivery riders wearing bright orange jackets are parked by the roadside in Da Nang, Vietnam.

Regional Champions 7 March 2024

ShopeeFood miscalculates delivery distances. Gig workers in Vietnam are paying the price

Rest of World reviewed nearly 50 orders on one of Vietnam’s most popular food delivery apps. In most cases, the distance counted was lower than Google Maps' estimate.

By Lam Le and Nhung Nguyen

A collage of images set against a checkered green and pink background, with a photo of a man holding a cardboard "Jumia" box, a person holding a foldable "Shein" bag, and a "OXXO" outdoor billboard sign.

Exporter Newsletter 12 October 2023

How Silicon Valley missed the next wave of e-commerce

There are lots of exciting retail companies — just not in the U.S.

By Russell Brandom

A collage of three screenshots from the Shop app placed inside wireframes of iPhones over an orange and green background.

Apps of the World 25 August 2023

Shopee, the juggernaut that fended off Amazon

Featuring a whirlwind of discounts, the Sea Group-owned app is popular from Indonesia to Taiwan.

By Joan Aurelia Rumengan

Labor 28 July 2022

Why delivery drivers tried to sew their lips shut in Indonesia

The protest comes amidst dropping wages, rising inflation, and an investment crunch in the region.

By Antonia Timmerman

E-commerce 18 May 2022

15-second shopping: TikTok’s e-commerce ambitions are rising

As TikTok Shop expands across Southeast Asia, will users buy that it’s more than just entertainment?

By Meaghan Tobin and Randy Mulyanto

E-commerce 15 November 2021

The future of Brazilian gaming: shopping

Sea, a Singaporean giant, has leveraged Free Fire's massive success to open new markets in Latin America.

By Leo Schwartz