Contributor

Jaideep Prabhu

Jaideep Prabhu is a professor of marketing at the Judge Business School at the University of Cambridge, and director of the Centre for India and Global Business. He is an author of Lean Spark: Frugal in Design, Global in Impact.

A busy tech event with people interacting, featuring signs that read "sarvam for Speech," "sarvam for Impact," "AI for all," and "sarvam for Content."

Innovation 7 April 2026

India’s frugal AI models are a blueprint for resource-strapped nations

The new book "LeanSpark" examines frugal innovation in India, including how startups Sarvam AI and Krutrim overcome cost and infrastructure constraints.