Contributor

Indulekha Aravind

Indulekha Aravind is an independent journalist specialising in deeply reported features from India. A Chevening Fellow, her work has been published in The Economist, The Economic Times, Mint, and Business Standard.

Innovation 2 May 2025

The Indian company forcing Uber to change its business model

Namma Yatri, launched by a SoftBank-backed fintech firm, pioneered the zero-commission model. Now other ride-hailing apps are rethinking their strategy.