Flipkart

Flipkart, founded in 2007, is one of India’s oldest e-commerce companies, and is owned by Walmart.

A vibrant digital illustration featuring a businessman in a suit pushing a shopping cart filled with products, including a blue dress, while a drone hovers above. The background depicts a city skyline and stylized line graphs indicating growth. Several handshake icons are visible on the left, and a smiling figure in a suit with crossed arms is seen in the bottom right corner.

China Outside China 23 May 2025

India’s richest man can’t crack e-commerce, even with Shein

Early data shows the partnership is off to a slow start, as Reliance’s retail machine struggles to cement its place in a market dominated by Amazon and Walmart.

By Kunal Purohit and Ananya Bhattacharya

Regional Champions 12 November 2024

Amazon and Walmart couldn’t kill India’s mom-and-pop stores. But rapid delivery might

Services like Blinkit and Zepto are estimated to put more than 25% of India’s neighborhood kirana stores out of business by 2030.

By Ananya Bhattacharya and Adnan Bhat

An illustration with a blue filter of a girl with her first two fingers pointing up in a V-shape, with a phone screen covering her face. The screen has a red LIVE recording button in the centre.

E-commerce 23 October 2023

Livestream shopping keeps failing in India. Amazon thinks it has the answer

Most startups that tried to popularize livestream commerce in the country are struggling.

By Nilesh Christopher

A collage of three screenshots from the Meesho app placed inside wireframes of iPhones over a pink and green background.

Apps of the World 18 August 2023

The fastest-growing shopping app in the world

Meesho is taking on Amazon and Walmart with its focus on cheaper goods for small-town consumers.

By Nilesh Christopher

An illustration of an India college campus showing people eating noodles, riding bikes, filming a television series, and studying.

Features 8 August 2023

Inside the elite colleges behind India’s tech success

How IIT school degrees became a fast track to tech royalty.

By Varsha Bansal

Features 14 February 2023

Inside Flipkart, the Indian giant beating Amazon

Flipkart was Walmart’s biggest acquisition. Will it be able to stay India’s e-commerce leader?

Fast Fashion Frenzy 2 February 2023

The end of free returns is coming

Across India, e-commerce giants like Myntra and Flipkart are canceling free returns to boost profits.

By Nilesh Christopher

Report 5 December 2022

JioMart is finally making a dent in Amazon and Walmart’s e-commerce stronghold in India

In its first Diwali season, JioMart’s daily sales grew by 2.5 times, with the company managing to shed its grocery-only image.

By Nilesh Christopher

3 Minutes With 25 October 2022

The Indian startup helping companies sell ads more profitably

Voiro’s ad-tech solution is used by 40% of India’s OTT market, including Disney+ Hotstar and Sony Liv.

By Nilesh Christopher

Tech Giants 10 October 2022

WhatsApp is now a spammers’ paradise in India

Revenue pressures forced WhatsApp to turn to e-commerce, and now the company is contending with a plague of spammers.

By Nilesh Christopher

Lists 11 November 2021

From Amazon Prime Day to Big Billion Day: How e-commerce ‘holidays’ conquered consumerism

There’s a wealth of shopping festivals from around the world.

By Meaghan Tobin

E-commerce 25 October 2021

Amazon’s “Delivery Premier League” gamifies gig work in India

Modeled after the cricket league, the program is engineered to boost productivity during the Diwali season.

By Nilesh Christopher