Shein

Founded in China in 2008 and headquartered in Singapore, Shein is a fast fashion brand that grew rapidly through exposure on social media.

Featured Author

Daniela Dib

Daniela Dib is a freelance journalist based in Mexico City covering business and technology in Latin America. She was previously a Rest of World reporter.

Daniela Dib has written 7 articles about Shein.

Latest Story

A couple walks past a restaurant adorned with red and yellow lanterns and colorful New Year decorations.

China Outside China 25 November 2025

Chinese businesses are transforming Mexico City’s poshest neighborhood

Charts

2025

Jumia revenue and losses from 2022

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Latest Stories

A person’s hand holds a smartphone displaying a social media feed with blurred red background.

Ideas 4 February 2026

To understand China, we need to understand the Chinese internet

In her new book “The Wall Dancers: Searching for Freedom and Connection on the Chinese Internet,” journalist Yi-Ling Liu examines the country’s censorship, viral trends and growing global power.

By Yi-Ling Liu

A lightning storm above a shopping bag with the word 'SHEIN' written on it, set against a blue background.

China Outside China 17 December 2025

The “anti-Shein” bandwagon gains momentum

Lawmakers from across Latin America are hardening import regulations for China-based ultrafast fashion, to shield the local textile industry.

By David Feliba

China Outside China 25 November 2025

Chinese businesses are transforming Mexico City’s poshest neighborhood

A growing Chinese techie community in Nuevo Polanco is fueling a boom in restaurants and markets to serve them.

By Daniela Dib

Man with short brown hair and a slight beard, smiling while wearing a dark suit and white shirt, seated in front of a blurred background with hints of greenery and colorful graphic elements.

Q & A 25 August 2025

How Africa’s e-commerce giant is fighting off Shein and Temu

Jumia is capitalizing on the U.S.-China trade war as Chinese vendors are exploring new avenues to route their products into markets such as Nigeria and Côte d'Ivoire.

By Damilare Dosunmu

An illustration depicting three cartoon-like boxing figures representing the logos of Temu, Shein, and TikTok, wearing boxing gloves and positioned in a fighting stance on a map background.

China Outside China 23 June 2025

TikTok Shop battles Shein and Temu in Latin America’s e-commerce race

The platform recently launched in Mexico and Brazil, where its fast fashion Chinese rivals already have a stronghold.

By Melissa Amezcua

Workers in red vests sorting packages on conveyor belts in a large warehouse, with parcels and bags on the conveyor and the floor.

China Outside China 20 June 2025

The $10 billion delivery empire built on Shein and TikTok orders

A Chinese courier company is out-delivering Amazon — and everyone else — across Southeast Asia.

By Lam Le

A vibrant digital illustration featuring a businessman in a suit pushing a shopping cart filled with products, including a blue dress, while a drone hovers above. The background depicts a city skyline and stylized line graphs indicating growth. Several handshake icons are visible on the left, and a smiling figure in a suit with crossed arms is seen in the bottom right corner.

China Outside China 23 May 2025

India’s richest man can’t crack e-commerce, even with Shein

Early data shows the partnership is off to a slow start, as Reliance’s retail machine struggles to cement its place in a market dominated by Amazon and Walmart.

By Kunal Purohit and Ananya Bhattacharya

China Outside China 23 April 2025

Chinese sellers and U.S. buyers prepare for the end of ultracheap shopping

Temu and Shein are set to raise prices ahead of the de minimis loophole’s closure.

By Viola Zhou

A person wearing a pink sweatshirt is holding a transparent plastic bag that contains a pink clothing item, surrounded by other similar bags on a couch in a cluttered room.

China Outside China 3 March 2025

Mexico’s new tariffs hit Shein — and millions of local resellers

The government hopes the 19% tax will push Asian e-commerce giants to grow their operations in Mexico, and make up for 79,000 textile jobs lost to fast fashion.

By Melissa Amezcua

A brown envelope with a red VOID stamp and scraps of paper featuring USPS-related text and designs scattered on it. The background is a solid blue color.

China Outside China 11 February 2025

Chinese Temu sellers use fake U.S. postage labels to boost their profits

Some vendors have figured out how to maintain ultralow prices: Trick the U.S. postal service into delivering products for free.

By Viola Zhou

Fallback media for imageless posts featuring site name & tagline: Rest of World - Reporting Global Tech Stories

China Outside China 6 February 2025

U.S. tariffs on China can’t slow the impact of Chinese imports worldwide

New tariffs on China imposed by Trump — and an end to direct e-commerce shipping to U.S. consumers — could impact Shein and Temu, but their influence extends globally.

By Rina Chandran

An illustration of two women looking at a shopping catalogue, which have logos from SHEIN and TEMU printed on them. The background features a decorated wall and a vase with flowers.

China Outside China 14 November 2024

Door-to-door saleswomen are fueling Shein’s rise in Mexico

A large community of catalog saleswomen are selling items from the Chinese platform.

By Daniela Dib